Inertia Prevents Marketers from Re-Evaluating Their Spend
Description: External and internal factors inhibit change Source: eMarketer.com Date: Nov 23, 2018 Link: https://www.emarketer.com/content/inertia-prevents-marketers-from-reevaluating-their-spend?ecid=NL1001 Questions for discussion: What does the research say? How should managers deal with this issue?
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